Emawerly
SHIPPING AUTOMATION

Every order leaveswith the right carrier

Set your rules once: weight, destination, cost, delivery type. From then on every order picks its own carrier and service, with no manual decisions.

Included in all plansYour contracts, your carriers
Shipping rules4 active
Weight under 2 kgRule 1
glsGLS
Destination outside ItalyRule 2
dhlDHL
Payment is CODRule 3
postePoste
Tag is expressRule 4
fedexFedEx
Sample data
Order #48211.4 kg · Rome
Rule appliedOrder #4821 → GLS
Ema AI
IN PLAIN WORDS

Think of it as a sorting clerk who never gets it wrong.

You explain once how you think: “heavy parcels with this carrier, urgent deliveries with that one”. From then on it does it for every order, at any hour.

1Write the rule once

For example: if the parcel weighs more than a set threshold, use a given carrier. You set it up in a few clicks.

2Rules work by priority

If several rules could apply, the first one in priority order wins: you always know why that carrier was chosen.

3The carrier assigns itself

As soon as the order arrives, the service is assigned and the label is ready to print.

HOW IT WORKS

From order to label, without lifting a finger.

Incoming order#4821
Weight1.4 kg
DeliveryStandard
ToRome
Rules checkedBy priority
Weight over 20 kgNot matched
Urgent deliveryNot matched
Weight under 2 kgMatched
✓
Carrier assignedOrder #4821 → GLS standard · label ready
Ema AI
  1. 1

    The order arrives

    A new order enters the platform from your online shop.

  2. 2

    The rules decide

    Shipping Automation checks them in priority order: weight, destination, cost, delivery type.

  3. 3

    The service is assigned

    The right carrier and service are chosen: home delivery, express or pickup point.

  4. 4

    The label goes out

    The label is ready in the Shipping Hub and tracking starts on its own.

IN PRACTICE

Your rules, in your order of priority.

Rules read like sentences: IF this happens, THEN do that. The first one that matches decides, the others wait.

Priority order4 rules
1
Weight over 20 kgHeavy parcel carrier
2
Urgent deliveryExpress service
3
Pickup point chosenPickup point service
4
OtherwiseStandard service
Sample data
10 rulesStart plan
UnlimitedGrowth and above
Reorder any timeThe first match decides
Ema AI
Start: up to 10 automatic rules

Enough to cover the most common cases: weight, urgency, pickup and standard service.

From Growth: unlimited rules

When your cases grow, your rules grow with you, with no limits.

Reorder whenever you like

Contracts or seasons change? Edit, reorder or switch off a rule in a moment.

Already have your rules in mind?

In a demo we write them together and test them on your orders.

THE BENEFITS

The right carrier, every time. Without thinking about it.

The right carrier, every time

Every order follows your logic, not the mood of whoever is at the desk that day.

Costs under control

You can default to the cheapest service and use the pricier ones only when needed.

Deliveries that match the promise

If the customer picks urgent, express goes out. If they pick pickup, pickup goes out.

Fewer decisions, fewer mistakes

Your team does not have to remember the exceptions by heart: the system already knows them.

Rules that change with you

You edit them when contracts, seasons or priorities change, without starting over.

The foundation for Shipping Optimizer

The rules you write today are the starting point for optimizing costs and times tomorrow.

BEFORE AND AFTER

What changes, from day one.

Without Shipping Automation
  • The carrier is chosen order by order
  • It depends on who is at the desk that day
  • Wrong services and needless costs
  • Nobody remembers why it was chosen
With Shipping Automation
  • Rules written once
  • The same logic for the whole team
  • Service consistent with weight and delivery
  • You always know which rule decided
USE CASES

Where it makes the difference.

1Heavy parcels

Above a weight threshold the order goes to the carrier that handles heavy parcels, with nobody having to check.

2Urgent delivery

When the customer picks fast shipping, the express service goes out automatically.

3Pickup at a pickup point

If the customer chooses a pickup point, the order uses the right service with no intervention.

And with Ema AI?

The rules decide, Ema AI warns you when a shipment stalls: two layers of control, one platform.

Emawerly is a technology integrator

We do not sell shipments: you use your own carrier contracts and we connect them, automate them and show them to you in one place.

RELATED MODULES

Even better together.

Every module works on its own. Together they form a single flow from order to delivery.

Shipping Hub

The panel where labels come out.

Carrier API

A single connection to all your carriers.

Shipping Optimizer

Optimize costs and times starting from your rules.

Included in all plans

FREQUENTLY ASKED QUESTIONS

Before you try it.

What is Shipping Automation?

It is the Emawerly module that automatically picks carrier and service for every order, based on rules you set: weight, destination, cost and delivery type.

How many rules can I create?

With Start, up to 10 automatic rules. From the Growth plan, rules are unlimited.

Can I change the rules over time?

Yes. You can edit, reorder or switch them off whenever you like, for example if contracts or seasons change.

What happens if two rules apply at once?

The first one in priority order wins. You can reorder them whenever you like to change the outcome.

Do I need to code?

No. Rules are set up from the interface, with no code.

Does it work together with the Shipping Hub?

Yes. The rules choose the carrier and the Shipping Hub prints the labels. It is included in all plans and you can try it free for 15 days.

Stop choosing the carrier by hand.

Try Shipping Automation free for 15 days or book a demo: we write your first rules together.

Try it free for 15 daysBook a demo

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